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Hi friend,

It’s the week before Valentine’s Day, and everything is red and pink.

Not subtle red.
Not “just a hint” of pink.

It feels like Valentine’s is EVERYWHERE.

And whether you celebrate (Galentine’s Day anyone? Thank you, Leslie Knope, the patron saint of waffles from the show Parks and Rec), ignore it, or actively avoid it, it got me thinking about color and how it influences us, especially at work.

Whenever I have a tough conversation coming up, a presentation to give, or one of those always-nerve-wracking interviews, I wear my favorite red lipstick.

To me, red feels powerful. Confident. Grounded in my own voice.

Over time, my brain has learned to associate it with moments where I showed up that way.

That’s my color.

What’s yours?

Bring that into your workday.

If you have a moment coming up where you want to feel stronger, calmer, clearer, or you’re just trying to shake off the winter blues or exit goblin mode (guilty), pause and ask yourself:

How do I want to feel?

Then think about the color that represents that feeling for you.

Wear it if you can or save an image on your phone that captures how that color makes you feel and glance at it when you need a reminder.

Just notice what, if anything, shifts.

There’s a psychological concept behind this called associative learning.

It’s how our brains link things like color with past experiences and states over time.

That’s not just personal, it’s cultural too.

It’s why stores, brands, and logos are so intentional about color.
Why certain spaces feel calming the second you walk in.
Why others feel energizing or urgent.

Our brains process color quickly and automatically, which means it can shift how alert or steady we feel without requiring effort or analysis.

There’s another layer too, self-perception.

When you choose something intentionally, even something small like a color, your brain takes note:

That’s why noticing and intentionally choosing color can be surprisingly supportive at work.

Save the Color Meaning Cheat Sheet for days when you want a quick reminder of how color can support how you show up.

👉 Click HERE to download.
(It will sneak into your downloads folder.)

We just launched our Instagram channel. It would be great to see you there!

Is there a color that helps you feel a little more like yourself at work?

We read and reply to every note.